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Rational Argument Academic Journal Research

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  "In the Fall of 2019, United States FDA issued a warning letter to JUUL Labs, Inc. for misleading claims and for marketing specifically to school-age kids (Jenssen)."  The JUUL company is facing several lawsuits including a lawsuit from the NY Attorney General's Office for their deceitful marketing strategies.  Flavored vapes are the most popular among teens.  In December 2019, the national law increased the age to purchase tobacco products to the age of 21.  

Rational Argument Academic Journal Research

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  JUUL is an e cigarette that is easily hidden due to its shape like a USB flash drive.  JUUL is very popular among teens and young adults.  It's the top-selling e cigarette brand in the U.S.  JUUL contains a high level of nicotine and nicotine salts.  Nicotine salts allow nicotine to be inhaled easily and with less irritation than free-base nicotine in tobacco products.  Two-thirds of JUUL users aged 15-24 don't always even realize that it contains nicotine.